Dekonstrukt
A Sublabel of CRFT Music
A Sublabel of CRFT Music

Deconstruction
Exists to Push
Beyond.

A collective sound, built on breaking structure — rebuilding them into something raw and unexpected. From launch party to ADE in 6 months. 10 new agency artists. 2 EPs. 2 VA compilations. Weekly content. Monthly reviews. One vision.

View Full Roadmap
6
Months to ADE
10+
New Artists
2
EPs Planned
2
VA Compilations
5
Mix Series
24
Weeks of Content

Roadmap

April — September 2026
April
Pre-Launch & Foundation
Week 1 · Apr 1 – 6
1 Apr
Internal Strategy Lock
Finalize sublabel positioning, sonic direction, and full 6-month release strategy.
Label
2 Apr
Distribution Account Setup
Register Dekonstrukt on Beatport, Spotify for Artists, Apple Music, Juno Download.
Label
3 Apr
VA — Track Selection & Shortlist
A&R review of submitted tracks. Shortlist 8-10 tracks for mastering consideration.
Release
4 Apr
Social Media Profiles Secured
Instagram, SoundCloud, TikTok, X — accounts created, bios written, profile assets uploaded.
Social
5 Apr
Website Domain & Hosting
Secure dekonstrukt domain. Set up hosting. Placeholder landing page with logo and mailing list.
Label
Week 2 · Apr 7 – 13
7 Apr
Brand Assets Delivery (Fern)
Final logo files, color palette, typography guide, full brand book handoff from Fern agency.
Label
8 Apr
Release Artwork Templates
Design single/EP/VA artwork templates using brand guidelines. Grids, glitch elements, dark tones.
Label
9 Apr
Social Content Templates
Story templates, post grids, announcement cards, artist feature layouts — all branded.
Social
10 Apr
Artist 1 — Demo Review
First external artist demos reviewed. Genre alignment check against Dekonstrukt sonic direction.
Artist 1Agency
12 Apr
VA Mastering Begins
Approved VA tracks sent to mastering engineer. Target: 4-day turnaround.
Release
Week 3 · Apr 14 – 20
14 Apr
Artist 1 — Signed
First external artist signed. Onboarding: bio, photos, social links, release timeline discussed.
Artist 1Agency
15 Apr
VA Mastering QA
Review mastered tracks. Approve or request revisions. Final sign-off on all audio.
Release
16 Apr
Finalised Tracks — VA Compilation
All VA compilation tracks locked and mastered. Metadata and artwork finalized. Ready for distribution.
Release
18 Apr
Pre-Launch Teasers — Batch 1
Cryptic Instagram stories. Distorted logo reveals, countdown assets, glitch video clips.
Social
20 Apr
Meeting 2 — Physical (Jesse / CRFT)
In-person sign-off. Decisions: event names, ADE logistics, venue, Jesse EP timeline, sublabel greenlight.
Label
Week 4 · Apr 21 – 30
21 Apr
Project Start — Official Greenlight
Dekonstrukt moves from concept to execution. All systems go.
Label
22 Apr
Artist 2 — Demo Review & Signing
Second artist scouted and signed. Genre: dark progressive / deep techno.
Artist 2Agency
24 Apr
Launch Party — Production Kickoff
Venue locked (Aaron). Lineup drafted, visual production, ticketing, promo assets begin.
Event
26 Apr
Pre-Launch Teasers — Batch 2
Artist reveal teasers, event date hint, short audio previews from VA compilation.
Social
28 Apr
Launch Party — Flyer & Ticketing Live
Event flyer drops on socials. Ticketing platform goes live. Early bird pricing.
EventSocial
30 Apr
Label Launch Party (Aaron)
Live showcase event. Simultaneous agency launch. Dekonstrukt goes public. Full lineup performs.
EventAgency Launch
May
Public Launch & Brand Rollout
Week 1 · May 1 – 7
1 May
Post-Party Content Push
Launch party recap: video highlights, photo dumps, artist tags, story reposts.
Social
2 May
Artist 3 — Demo Review & Signing
Third artist signed. Genre: raw / deconstructed house. A&R onboarding begins.
Artist 3Agency
3 May
Launch Party Video Edit
Professional recap video edited. 60s cut for Reels/TikTok, 3-min full version for YouTube.
Social
5 May
Weekly Content Calendar Begins
Mon = stories, Wed = artist features, Fri = track previews, Sun = mix clips. Every week.
Weekly
7 May
Beatport Store Preparation
Label page on Beatport set up with branding, description, and catalog preview.
Label
Week 2 · May 8 – 14
9 May
Artist 4 — Demo Review & Signing
Fourth artist joins. International talent — expanding beyond Sri Lanka.
Artist 4Agency
11 May
SoundCloud Mix Series — Vol. 01
First curated DJ mix. Dekonstrukt roster tracks and unreleased previews.
ReleaseSocial
13 May
Press Kit & EPK Finalized
Professional press kit for blogs, media, industry contacts. PDF + digital versions.
Label
14 May
Blog & Media Outreach — Round 1
Press kits sent to Resident Advisor, Mixmag, DJ Mag, Beatportal, and key electronic blogs.
Social
Week 3 · May 15 – 21
20 May
Label Launch — Social Media
Full public announcement. Brand video drops. Artist reveals. Mission statement. All platforms go live.
LabelSocial
20 May
Beatport Label Page Goes Live
Dekonstrukt officially visible on Beatport with full branding.
Label
21 May
Spotify Artist Profile Setup
Claimed Spotify for Artists page with canvas videos, bio, artist pick, and playlist links.
Label
Week 4 · May 22 – 31
23 May
Artist 5 — Signing
Fifth artist. A&R planning for debut single on Dekonstrukt.
Artist 5Agency
26 May
DJ Promo Campaign — EP Teasers
Promo packs to key DJs for upcoming Jesse EP. Hernan Cattaneo, Nick Warren network targeted.
Release
28 May
Artist Feature Series Begins
Weekly Instagram/TikTok features on each signed artist. Interview clips, studio sessions.
SocialWeekly
30 May
DKRT — Full Branding Rollout
Complete visual identity deployed. Merch mockups, event templates, release artwork templates finalized.
Label
31 May
May Monthly Review
Analytics: follower growth, engagement, promo reach, demo submissions, Beatport performance.
Monthly
June
First EP & Agency Acceleration
Week 1 · Jun 1 – 7
1 Jun
Artist 6 — Demo Review & Signing
Sixth artist signed. Genre: experimental / leftfield electronic.
Artist 6Agency
3 Jun
Jesse EP — Final Studio Session
Last production session. Mixdown stage. Behind-the-scenes content captured.
Release
5 Jun
EP Artwork & Metadata Prep
Cover art designed using brand templates. ISRC codes, credits, metadata locked.
Release
6 Jun
Finalized EP Tracks (Jesse)
First EP production complete. Mastering approved. Artwork locked. Distribution ready.
Release
7 Jun
EP Pre-Save Campaign Live
Spotify pre-save links. Social countdowns begin. Story takeovers from Jesse.
Social
Week 2 · Jun 8 – 14
9 Jun
SoundCloud Mix Series — Vol. 02
Jesse guest mix featuring upcoming EP tracks and roster favourites.
Release
11 Jun
Artist 7 — Signing
Seventh artist. Genre: industrial / dark progressive. Movement Bookings intro.
Artist 7Agency
12 Jun
Roster Photoshoot Day
Professional photos for all signed artists. Press photos, social assets, EPK material.
Agency
14 Jun
Spotify Editorial Playlist Pitch
Pitch Jesse EP to editorial playlists. Target: melodic techno, progressive house categories.
Social
Week 3 · Jun 15 – 21
18 Jun
New Artist EP — Production Start
Second EP begins with newly signed artist. A&R guidance sessions scheduled weekly.
Release
20 Jun
Remix Exchange Program Launch
Cross-roster remix initiative. Artists remix each other's tracks for future releases.
Release
Week 4 · Jun 22 – 30
24 Jun
Artist 8 — Demo Review & Signing
Eighth artist joins roster. Building toward 10-artist target by end of July.
Artist 8Agency
27 Jun
EP Launch Week — Daily Content
Track-by-track previews, behind-the-scenes studio footage, Jesse Q&A stories.
Social
30 Jun
EP Launch — Free DL (Jesse / Kyotto)
Flagship debut EP drops as free download. Dekonstrukt's first official release. Agency artist seeking intensifies.
ReleaseArtist Seeking
30 Jun
June Monthly Review
EP performance, download numbers, social growth, DJ support tracking, demo volume.
Monthly
July
Artist Expansion & Catalog Building
Week 1 · Jul 1 – 7
1 Jul
EP Post-Release Analysis
Beatport chart position, Spotify streams, playlist pickups, blog coverage reviewed.
Monthly
3 Jul
Merch Design — First Drop
T-shirts, caps, stickers using Dekonstrukt brand. Limited run for online + events.
Label
5 Jul
SoundCloud Mix Series — Vol. 03
Monthly mix featuring new roster artists and unreleased material.
Release
Week 2 · Jul 8 – 14
8 Jul
Artist 9 — Demo Review & Signing
Ninth artist signed. Movement Bookings coordination for tour potential.
Artist 9Agency
10 Jul
Showcase #2 — Planning
Second live event scoping: venue, lineup, production, ticketing strategy.
Event
12 Jul
New Artist EP — Mixdown
Second EP approaching completion. A&R feedback loop, final arrangement adjustments.
Release
Week 3 · Jul 15 – 21
15 Jul
New Artist — Official Announcement
First major external artist reveal. Full agency intro: bio, photos, social campaign, interview.
ArtistAgency Intro
18 Jul
ADE Tracks — Open Call
Open submission call for ADE VA compilation. Demo portal live for 3 weeks.
ADERelease
Week 4 · Jul 22 – 31
24 Jul
Showcase #2 — Lineup Confirmed
Full lineup locked. Flyer design, ticketing live, promo campaign begins.
Event
27 Jul
Artist 10 — Signed (Roster Target Hit)
Tenth artist signed. Full agency representation now active for all 10.
Artist 10Agency
30 Jul
Finalized Tracks — New Artist EP
Second EP production locked. Mastering queued. Artwork in progress.
Release
31 Jul
July Monthly Review
Roster at 10. Catalog status. Social analytics. Booking inquiries. ADE prep tracker.
Monthly
August
ADE Preparation & Second EP
Week 1 · Aug 1 – 7
1 Aug
ADE Strategy Session
VA tracklist curation, marketing plan, industry networking strategy, press outreach plan.
ADE
3 Aug
SoundCloud Mix Series — Vol. 04
ADE preview edition. Upcoming VA tracks and roster showcases.
Release
5 Aug
ADE VA — Demo Portal Closes
Submissions closed. A&R selection begins. Target: 10-12 tracks for compilation.
ADE
7 Aug
New Artist EP — Artwork & Metadata
Cover art finalized. Track titles, ISRC codes, credits locked.
Release
Week 2 · Aug 8 – 16
10 Aug
ADE VA — Track Selection Final
Final 10-12 tracks selected. Artists notified. Mastering schedule booked.
ADE
12 Aug
New Artist EP — Pre-Save Live
Spotify pre-save, social campaign for second EP.
SocialRelease
16 Aug
ADE Track Finalization
All ADE VA tracks mastered. Metadata, artwork, distribution package finalized.
ADERelease
Week 3 – 4 · Aug 17 – 31
17 Aug
ADE Promo Campaign Begins
Social countdown, DJ promo packs sent, blog outreach, industry email campaign.
ADESocial
19 Aug
Industry Introduction Packs
Label one-pagers sent to promoters and A&Rs attending ADE.
AgencyADE
22 Aug
Dekonstrukt Showcase #2
Second live event. Full roster showcase. Pre-ADE energy builder.
Event
25 Aug
Showcase #2 — Recap Content
Video highlights, photos, artist features, momentum building.
Social
30 Aug
EP Launch — New Artist
Second EP drops on Beatport + all streaming. Catalog: 2 EPs + 1 VA. Beatport chart push.
Release
31 Aug
August Monthly Review
Full roster (10), 2 EPs released, ADE readiness, social & streaming analytics.
Monthly
September
ADE & Global Stage
Week 1 · Sep 1 – 7
1 Sep
SoundCloud Mix Series — Vol. 05
Special ADE edition. Full roster showcase mix.
ReleaseADE
3 Sep
ADE VA — Pre-Save Campaign
Cross-platform push. Artist takeovers, individual track previews daily.
SocialADE
7 Sep
ADE Networking — Outreach Blitz
Direct outreach to labels, promoters, A&Rs. Meeting requests for ADE week.
AgencyADE
Week 2 · Sep 8 – 14
8 Sep
ADE Daily Content — Track Reveals
One VA track revealed per day with artist spotlight. 12-day countdown.
SocialADE
14 Sep
6-Month Retrospective
Full scorecard: catalog, roster, social metrics, event ROI, streaming. Year 2 planning starts.
Monthly
Week 3 · Sep 15 – 21
20 September
ADE Tracks Launch — VA Compilation
Various Artists compilation drops timed for Amsterdam Dance Event — the biggest electronic music industry event in the world. Dekonstrukt arrives on the global stage. Full roster represented. Beatport feature push, DJ promo blast, press coverage. The culmination of 6 months of building.
ADEReleaseGlobal
Week 4 · Sep 22 – 30
22 Sep
Post-ADE Content & Recap
Industry reaction, press coverage compilation, social media highlights.
Social
25 Sep
Year 2 Strategy Draft
Expansion plan, vinyl pressing, international events, label partnerships, next 10 artists.
LabelAgency
28 Sep
Q4 Release Calendar Locked
October–December schedule finalized. Momentum continues post-ADE.
Release
30 Sep
Final Monthly Review
6-month scorecard: 10 artists, 2 EPs, 2 VAs, 5 mixes, 2 events, ADE debut. Mission accomplished.
Monthly
To Confirm at Meeting 2 — 20 April
Event publishing names
ADE confirmations & logistics
Launch party venue (Aaron)
Jesse EP tracklist confirmation
Budget allocation sign-off
Dekonstrukt
© 2026 Dekonstrukt · A Sublabel of CRFT Music